Kid Kustomers

I'm quite sure I'm the last person to read Fast Food Nation by Eric Schlosser. Nevertheless, the concept of marketing to children, kids' focus groups, and scientists who write books about the "seven major categories" of juvenile nagging really sends a chill down my spine. Who are these people, and how do they sleep at night knowing their one job is to devise advertising schemes to further my uphill battle as an authoritative parent? What the hell?

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